Wiipiik
WiiPiik required website design and digital assets to visually convey concepts of connection, travel, fun, and trustworthiness, with a focus on encouraging user signups seamlessly within the user journey.
Role
Digital designer
Tools
Sketch, Illustrator, Photoshop
Skills
Prototyping
Design System
UX/UI Design
Branding
IA
Marketing Design
Length
12+ Weeks
Working with the marketing team, we defined simple user flows and a sitemap, shaping a flexible and cohesive brand identity that was adaptable across various digital touchpoints.
As a lean team we worked through multiple revisions, and mockups which helped us to strike a balance between visual design and effective messaging.
Despite extensive development efforts, funding ran out and the project never got off the ground, preventing any real user feedback on the design.
However, from a practice perspective — the project underscored to me the significance of establishing a robust library of reusable assets to help facilitate rapid design improvements and iterations.
However, from a practice perspective — the project underscored to me the significance of establishing a robust library of reusable assets to help facilitate rapid design improvements and iterations.