Wiipiik

WiiPiik required website design and digital assets to visually convey concepts of connection, travel, fun, and trustworthiness, with a focus on encouraging user signups seamlessly within the user journey.

Role

Digital designer

Tools

Sketch, Illustrator, Photoshop

Skills

Prototyping
Design System
UX/UI Design
Branding
IA
Marketing Design

Length

12+ Weeks

Wireframe sketches
Wireframe sketches.
Working with the marketing team, we defined simple user flows and a sitemap, shaping a flexible and cohesive brand identity that was adaptable across various digital touchpoints.
Overall flow of the WiiPiik site
Overall flow of the WiiPiik site.
As a lean team we worked through multiple revisions, and mockups which helped us to strike a balance between visual design and effective messaging.
Desktop page design
Full set of pages that were designed
Full set of pages that were designed.
Despite extensive development efforts, funding ran out and the project never got off the ground, preventing any real user feedback on the design.

However, from a practice perspective — the project underscored to me the significance of establishing a robust library of reusable assets to help facilitate rapid design improvements and iterations.