Base Two
Redesigning Base Two's website after an internal rebrand.
Role
Digital Designer
Tools
Sketch, Illustrator, Photoshop
Skills
Concept Generation
Prototyping
Interaction Design
Length
6 Weeks
Basic screen flow sketches.
The brief was flexible but there were two clear goals that the creative directors had in mind:
- Tidy up the existing layout of the site
- Showcase the work.
Responsive wireframes for different page types.
After a lot of sketches, I developed a simple site structure and a set of wireframes, which started to answer some of the questions we had around layout, page flows and presentation.
Simple prototype to bring the static pages to life.
Hi-fi prototypes helped to communicate some of the nuances within the designs and flows.
I then went through several stages of iteration and refinement with the creative directors, until we landed on the final design solution.
I then went through several stages of iteration and refinement with the creative directors, until we landed on the final design solution.
The site was a modern and minimal focal point that captured the studio’s renewed direction. I was especially pleased with how the site worked responsively, offering a similar experience on both desktop and mobile devices.