Base Two Design Studio
Website redesign following an internal rebrand.
Role
Digital Designer
Tools
Adobe Creative Cloud
Skills
Branding, Concepts, Interaction Design, Project Management, Prototyping, Responsive Design, UX/UI Design, Visual Design, Wireframing
Length
8 Weeks
The brief focused on improving the existing layout and more effectively showcasing the studio's work. I explored different layouts through wireframes, focusing on how pages would flow, as well as content presentation.
Using prototypes, I then looked at the nuances around navigation, scrolling and any other interactions and then refined user flows from there.
Using prototypes, I then looked at the nuances around navigation, scrolling and any other interactions and then refined user flows from there.
I worked closely with the studio's creative directors and teamed up with the developers to get the interface and interaction as close to the intended design as possible. From there, we went through various stages of refinement until we landed on the final design.
The refreshed design captured Base Two's modern and minimalist aesthetic, serving as a focal point for the studio's renewed direction and showcasing their work. The site's responsive design also ensured a consistent experience across all devices.