Base Two Design Studio

Website redesign following an internal rebrand.

Role

Digital Designer

Tools

Adobe Creative Cloud

Skills

Branding, Concepts, Interaction Design, Project Management, Prototyping, Responsive Design, UX/UI Design, Visual Design, Wireframing

Length

8 Weeks

Exploring website possibilities with sketches and wireframes.
Exploring website possibilities with sketches and wireframes.
Exploring website possibilities with sketches and wireframes.
The brief focused on improving the existing layout and more effectively showcasing the studio's work. I explored different layouts through wireframes, focusing on how pages would flow, as well as content presentation.

Using prototypes, I then looked at the nuances around navigation, scrolling and any other interactions and then refined user flows from there.
Simple prototype to bring static pages to life
Refining interactions with functional prototypes.
I worked closely with the studio's creative directors and teamed up with the developers to get the interface and interaction as close to the intended design as possible. From there, we went through various stages of refinement until we landed on the final design.
Desktop and mobile designs
Final home page design
The refreshed design captured Base Two's modern and minimalist aesthetic, serving as a focal point for the studio's renewed direction and showcasing their work. The site's responsive design also ensured a consistent experience across all devices.